Toby Hassan-Fishman · Co-Founder & CEO, EFFX AI
A designer's vision, built with an engineer's capability.
BUILDING SINCE 2005 · HQ: NYC
- 2x Stevie Woman of the Year
- Creative Executive of the Year, Best in Biz 2018
- 4x Inc. 500
- 45+ national and international awards
- New York / Singapore / Hong Kong
Now
Toby Hassan-Fishman is a strategic operator and product leader. Her career runs on one question: how do we turn ambitious ideas into systems that actually work? The best solutions happen when strategy, creativity, technology, and execution are connected.
Today she is Co-Founder and CEO of EFFX AI, where she is accountable for what gets built and whether it works. She leads strategy, operations, and delivery across every engagement, the development of 8ait OS, and the ventures EFFX builds, helping companies build stronger, more valuable businesses.
Latest writing
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Recent press
- AI Vendtures Launches to Build the Future of Autonomous Food
EIN Presswire · 2026
- EFFX AI Launches with 8ait OS: Architect, Activate, Amplify Intelligent Teams and Technology
EIN Presswire · 2026
- WO2024025957A1 — Systems and Methods for Verifying Transaction Authenticity Using a Securitized Token-Based System
WIPO (PCT) · 2024
- Ticker Tocker Acquires Eff Creative Group, Now Owning the 'Eff' in Fintech (reprint)
AiThority · 2022
Contact
Turning an ambitious idea into something real, or writing about someone who does? Get in touch, or find the EFFX AI team at effx.ai.